we can measure social classes through three main important factors, a person or family education standard, type of jobs the do in their society“ occupation” and their income which is represent how much money they obtain, and how they spend it.
Product can be a sing of the consumers social classes, consumer from higher social classes are choosing the brand and the product that shows their stature in a society very carefully.
The important of Consumers identities and ethnic groups for marketers, because it gives a good clue about consumption decisions.
Consumers identities are mix of ethnic origins, racial identity and religious background.
It is important for marketers to understand the differences on cultural between subgroups, because it is the only way for reaching ethnic markets.
Consumer desire have direct impact on consumer behaviour, by representing the social class that the consumer belong to or the social class that consumers are looking forward to joins.
As a marketer researches we can group consumers into social classes, that represent their standard in the society, and there is many signs at the market that consumers can shows to which social classes they are belong to.