Tuesday, August 17, 2010

chapter 2


this chapter is about the  methods and tools that used in marketing  advertisement field ,in order to effect consumer preferences. by  focusing on sensory systems and used different ways that match with different consumer's behaviors. Vision, smell,sound,touch,and teste have a diverse impact on different consumer. in order to attract consumer to pay a particular product. Also the chapter indict the psychological aspect among consumer.   

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